Leeds-based Source and Adigi forge strategic partnership

Performance-led marketing communications agency, Source, has partnered with WordPress and Shopify web design and development agency, Adigi to enable both companies to mutually expand the range of marketing channels they provide to clients.

The partnership gives Source the scope to work collaboratively with Adigi to migrate, design and build websites for new and existing clients. The Leeds-based agency, which works across PR, SEO, paid digital and social media, provides strategic guidance to clients across the UK and has seen an uplift in brands needing support on their web and digital marketing strategies.

Harrogate-based Adigi creates tailor made, online experiences for brands across a range of sectors and will look to enhance its client channel offering by drawing on the expertise of Source as a preferred PR partner.

Adigi has already cemented the relationship by designing and developing Source’s new website. The new-look site provides the perfect platform to showcase Source’s experience, unique culture and unveil its new client proposition - performance-led marketing communications.

Daniel Kennedy, a director at Source, said: “Entering a strategic partnership with Adigi and having the ability to introduce the agency’s web design and development capabilities to our client offering makes complete sense.

“Following our Board restructure early last year, development of a new client proposition and continued expansion into new channels such as SEO and paid digital, we also needed a website that reflected the fresh direction we’re taking the business. Adigi has captured that brilliantly, with the new site already being well received.”

Dan Martin, managing director at Adigi, added: “We thoroughly enjoyed bringing Source’s new website to life by capturing the agency’s expanded channel offering, culture and ethos.

“It is not every day that you get a chance to partner with an agency that has also won several awards or shares the same values, and so we’re looking forward to leveraging Source’s PR expertise and working collaboratively to achieve brilliant results for our clients.”