As part of an ongoing programme to enhance its dealerships, JCT600 has upgraded its Audi Doncaster showroom on Wheatley Hall Road.

The 650m2 Doncaster showroom has undergone a complete interior refurbishment to incorporate Audi’s latest retail concept designed to enhance the customer experience. It now benefits from a multifunctional interior which is underpinned by Audi’s latest Digital Retail Module (DRM) enabling customers to configure any Audi product in a relaxed lounge environment and see the fully visualised solution in high definition on a 75 inch LCD TV. In addition, the dealership includes JCT600’s popular kids zone complete with gaming station and iPad.

As well as investing in new flooring, furniture and signage, the nine car showroom also includes some of the latest eco features such as energy-efficient LED lighting.

“We have a rolling programme of upgrading our dealerships and this latest work at Audi Doncaster sees a complete refurbishment of the showroom with the aim of making all visits to us as pleasant as possible for customers,” explains Mark Taylor, group property director of JCT600. “As well as comfortable, stylish surroundings, customers will also be able to benefit from Audi’s latest DRM technology to help them visualise their stunning new vehicle in their own specification.”

Audi Doncaster offers a full range of new and used vehicles as well as service and maintenance facilities.