Yorkshire-based manufacturer of quality home and commercial interior products Interior Goods Direct has announced a record year for sales revenue, with growth of over 7% and selling over half a million made to measure blinds via its online platforms. Moreover, staff levels across the group increased bringing more jobs to the local area.
Much of the growth has been attributed to the company’s investment in staff, marketing, product development, technology and machinery following the previous record-breaking annual results during 2020, which saw total group sales revenue grow by 68%. 2021 also marked the strongest Black Friday and Cyber Monday events in the company’s history.
Interior Good Direct’s flagship brand Blinds Direct enjoyed a record year for sales revenue recording substantial growth of over 8% during 2021, creating new jobs across several departments within the business including customer services, marketing, business analysis, procurement and web development.
During the past 12 months, the company has invested in a full restructure of its customer services department which has seen the company achieve its best service levels. The restructure includes three new teams, new roles, processes, training, and incentive programmes. Investment has also included an expanded product offering, which remains UK made, coupled with a more intuitive online experience for customers to enjoy
Darren Green, managing director, says, “2021 was a fantastic year for growth for Interior Goods Direct, with results proving there is still strong confidence in British manufacturing and that consumers are still keen to buy locally manufactured, quality home furnishings.
“2021 was also a significant year in terms of investment into the company, with new career opportunities, an enlarged product offering, and new bonus schemes for our teams. With such a positive year behind us, we’re extremely excited to build on these successes in 2022.”
