Infinity Inc. branches out with planting and conservation initiative

A leading branded merchandise and uniform supplier, which supplies some of the biggest brands in the world, has ramped up its sustainability goals by teaming up with a pioneering environmental conservation organisation.

Infinity Inc has teamed up with Ecologi to plant trees and fund climate change projects across the globe, whilst encouraging clients to opt for more sustainable products and garments.

Infinity Inc has seen a major increase in sales throughout 2022 for its eco-friendly merchandise and sustainable garment range. The Leeds-based business already works closely with leading sustainable brands and powers its own production facility by solar panels and uses electric vehicles for customer deliveries.

Founded in 2019, with the mission to collectively halve the world’s carbon emissions by 2040, Ecologi is a B Corp-certified social enterprise that facilitates the funding of verified carbon reduction projects and responsible tree planting around the world.

Pledging to plant a tree for every order containing a sustainable product or garment, a target of 10,000 trees has been set for the first year of the partnership. The partnership has also supported two new wind power projects in Honduras and Mexico preventing the emission of over 450,000 tonnes of CO2 every year.

Darren Cohen, CEO and managing director said: “This is a very positive, strategic partnership for us and comes at a time when our commitment to the environment is beginning to have a major impact on the way we do business. As climate change and fashion waste continue to be key issues in the industry, the demand for greener products is expected to grow extensively and we are fully geared up to be at the forefront of the market.”

Ecologi’s reforestation and restoration projects are all community-driven. Working directly with local communities enhances stewardship, education and employment opportunities. For Earth Day 2022 Ecologi partnered with entrepreneur Steven Bartlett to encourage businesses to take action on climate change.