Yorkshire’s reputation as a growing digital powerhouse and the demand from businesses adapting to a new digital world has led to further expansion for a Leeds-based marketing agency.

Despite the economic uncertainty caused by the Covid-19, the need for businesses to move online has led to the appointment of Lucy Pimblott as business development executive at The Marketing Optimist.

Lucy is the second new employee to be appointed in 2020 which signals hope of continued opportunities for creatives in the north.

The Marketing Optimist is one of the many companies who’ve reported benefiting from Yorkshire’s growing digital demand over recent years.

Over the last three years, Yorkshire has seen a 48% growth in its digital sector, making it the fastest growing tech region in the UK.

In February 2020 it was revealed there were 86,000 people employed in the digital sector in Yorkshire, and success breeds success as the region’s reputation grows.

That success has been centred on the Leeds City Region, powered by a thriving digital hub in Leeds itself.

Richard Michie, founder and CEO of The Marketing Optimist, said all firms in the digital sector have benefited from Yorkshire’s growing reputation.

“The Leeds City Region is proving to be a digital powerhouse and all companies can take advantage of the opportunities for growth this brings,” he said.

“Our business has grown consistently since 2016, and even more so in 2020, which has allowed us to bring in two new employees. This comes amid some really difficult times for businesses not just in the UK but across the world, and I hope it signals hope for others.

“Leeds and the wider Yorkshire region continues to innovate and adapt and that is what businesses of all kinds must do to survive and thrive.”

Lucy Pimblott, business development executive added: “Having worked for a client of The Marketing Optimist and been so impressed by not only the work that was achieved but the way the project was undertaken, I jumped at the chance to work with the team.

“The team is vibrant and talented with a real ‘can do’ attitude and a desire to delight the client which is a major factor in The Marketing Optimist’s success.

“Businesses need to be able to concentrate on their specialist areas of expertise without having to worry about creating strategic marketing plans, and that’s been evident in the increase in clients looking for us to be the marketing department they don’t have.”

Lucy brings a wealth of marketing experience to the team having worked for Total, First Direct and a number of other high-profile companies.

Lucy also ran her own business, Lubylu Candles, so acutely understands the needs of business owners and how marketing is key to success. Her focus will be on finding new clients and driving further growth.

Richard added: “I’m really excited about bringing Lucy on board. Her energy and empathy, combined with her knowledge of marketing makes her a great asset, not just to our agency, but to our clients’ businesses.

“We pride ourselves on getting to know our clients’ needs really well, not just marketing, but the whole organisation.

“Lucy will deliver real value to our clients as we help drive forward Yorkshire’s growing reputation as a digital centre of excellence.”