Yorkshire housebuilder Avant Homes has become the first UK housebuilder to introduce a fleet of 30 Honda e electric vehicles for its regional sales teams to use.

The new fleet will enable Avant Homes to provide prospective homebuyers with a more mobile and accessible sales service.

The cars have been introduced as part of a new commitment to meet prospective buyers by appointment only at their preferred location, whether that is at a development, their home or the workplace.

Commenting on the new fleet, Yorkshire managing director, Chris Coley, said: “We learnt a lot during lockdown about how best to continue to provide our customers with exceptional service that is tailored to their needs.

“We identified that our customers need greater flexibility due to the changing circumstances they face and that we needed to evolve our sales function. We wanted to be able to meet our customers wherever was most convenient for them, so our idea was to be able to take Avant Homes to them on demand, and this led us to securing and introducing our new fleet of Honda e cars.

“We chose the Honda e so that we could not only provide our people with a state-of-the-art vehicle, but also minimise the environmental impact of the increased travel our sales team will be undertaking. The car’s contemporary and exciting design also appealed to us due to our desire to be a housebuilder that is different from the competition. So, like Avant Homes, the Honda e embodies an excellent combination of innovation, practicality and fun.”

The Honda e, which was launched earlier this year, is the first electric Honda vehicle to be sold in Europe. At the beginning of October, it won the City Car of the Year category in the Sunday Times Motor Awards 2020 due to its unique combination of dynamic performance, refined comfort and futuristic technology. Inside, the modern minimalist passenger cabin utilises contemporary materials and is spacious and uncluttered to creates a comfortable lounge-like feel.

Supplied by motor retailer Stoneacre Chesterfield, the leasing deal is the biggest transaction the Tapton Lock dealership has ever brokered with a corporate client. The leasing agreement for the fleet was handled by Lex Autolease.

Regional manager for Stoneacre Chesterfield , David Harding, said: “The popularity of hybrid and e-vehicles is rapidly increasing, so we were delighted to see Avant Homes select the Honda e as the vehicle of choice for their sales fleet. We’re thrilled to be able to provide an affordable, efficient and stylish option, and help Avant Homes to optimise their customer experience.”

The fleet was officially handed over to Avant Homes at a special event at Chesterfield FC where the cars were revealed to Avant staff for the first time.