Housebuilder appoints sales and build teams to gear up for growth

Sheffield-based housebuilder Honey has announced the appointment of its sales and build teams as the company prepares for ongoing growth.

Anne Bagshaw joins as sales and marketing director; Rebecca Vaughan has been appointed as sales advisor; Luke Hewitt has been hired as head of construction; James Peace as architectural manager; and Mark Robinson as site manager.

With the exception of James Peace, who arrives from running his own architecture consultancy, the other four join from Avant Homes.

Honey was launched last October by former Avant Homes chief executive officer, Mark Mitchell. The housebuilder is backed by private equity firm Alchemy Partners and its Alchemy Special Opportunities Fund IV which has £937m of fully committed capital.

Welcoming the new starters to the business, Mark Mitchell, said: “I know from experience the capability and ambition of Anne, Rebecca, Luke, James and Mark, so I am very pleased they have joined Honey as we embark on our housebuilding journey.

“These latest hires mean we now have a complete management team across sales, build, technical, land, finance and commercial providing us with resources and skills we need to accelerate our growth plans.

“We have gone from one to 17 employees in seven months and expect to recruit more people during spring and summer in anticipation of us securing additional development sites.

“Our entry into the market has created a lot of interest and we are in discussions regarding a number of additional sites located throughout Yorkshire and the Midlands.”

Standard features in every Honey home include bi fold doors; individually designed fully integrated kitchens; and boutique style bathrooms with a signature free standing bath and full height tiling.

In addition, the developer’s house types will accommodate the Future Homes Standard which requires all new homes being built from 2025 onwards to produce 75-80 per cent less carbon emissions.