Hospice partners with Brighouse paytech specialist to launch contactless giving

A West Yorkshire hospice has partnered with a Brighouse based payment technology firm to modernise the way it collects charitable donations.

Overgate Hospice, based in Elland, has introduced contactless donation points from Yorkshire Payments for use at fundraising events and at its Elland headquarters.

Laura Golding, director of income generation at Overgate Hospice, said: “Partnering with Yorkshire Payments to introduce our contactless donation points makes it much more convenient for the charity to accept donations of money.

“The stands allow anyone wishing to donate to select the amount they want to give and tap their car, phone or smartwatch to complete the transaction using contactless, Apple Pay or Google pay.

“They are portable too, meaning we can maximise the vital donations we receive to the charity, especially from the increasing number of people who don’t carry cash but still wish to make a donation.”

James Howard, managing director at Yorkshire Payments, added: “Traditionally, charities like Overgate Hospice have relied heavily on cash donations to make up a large part of their fundraising income. However, as fewer people continue to carry cash, it is important they make it as easy as possible for individuals to continue to donate.

“Moving with the times by offering flexible ways for people to pay is a key factor for maximising sales in any sector, and charities must ensure they are in line with this by presenting supporters with the most convenient ways for people to give.”