World leading tech and appliance brand, Hisense, has announced a three-year extension to its partnership with Leeds United, meaning they’ll have been in partnership for a total of seven consecutive years.
This announcement marks another exciting moment in the history of Hisense who is looking to build on its renowned status of ‘World Number 2 TV Manufacturer Globally’. The partnership first began during the 2020/21 season and Hisense has remained as an Official Partner of the club ever since. The brand’s UK headquarters is based in Leeds and this news only strengthen its connection to the city as well as the football community following its recent global sponsorship of UEFA Euro 2024™.
Fans of The Whites will be familiar with the iconic Hisense branding that can be seen throughout Elland Road, and this will remain a key feature on the famous Jack Charlton East Stand for the duration of the three-year deal. Hisense handed over the branding rights in honour of the late Leeds United legend back in 2020, acknowledging what the much-loved centre back means to the fans and the community.
Hisense and Leeds United will work in close partnership as they aim to execute a series of exciting brand activations to continue to raise the profile of the manufacturer and its position as ‘Number 1 in the World for 100” TVs’. Fans of the club will also have exclusive access to a variety of offers on a wide range of Hisense products across TV, audio and home appliances.
The news will also see the launch of an LUTV app onto the Hisense VIDAA Smart TV platform, creating easy access for fans to view Leeds United related content in the comfort of their own home.
This new partnership will also bring a new technology to both Thorp Arch and Elland Road, with Hisense upgrading the televisions within the hospitality lounges, enhancing the viewing experience for fans as they cheer on their beloved team.
Arun Bhatoye, head of marketing for Hisense UK, said: “Leeds United is a very special football team and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community.
“This ongoing collaboration highlights our dedication to sports partnerships, especially following the success of UEFA EURO 2024, where Hisense was an official partner. It also presents a fantastic opportunity to connect with fans in fresh and innovative ways – enhancing their viewing experience both in the stadium and at home.
“The club embodies passion, resilience, commitment to excellence and attention to detail – all things that resonate directly with Hisense across our range of categories – from refrigeration through to 100” premium Mini LED TVs.”
Morrie Eisenberg, chief operating officer at Leeds United, added: “We are delighted to see Hisense extend their partnership with the club for another three years. Alongside their high-profile branding on the Jack Charlton East Stand, the club are excited to work closely with Hisense on more partner activations and other brand awareness campaigns to help support their growth.
“Hisense is a world-renowned brand in the electronics and home appliance field, and we are thrilled to help maintain their strong connection to football. We’re looking forward to continuing our journey alongside them.”
