Online number plate retailer Number 1 Plates are delighted to announce that they have agreed to become a personal sponsor of Knaresborough-born British Superbike rider Dan Linfoot ahead of the 2021 season.

The Guiseley-based business will see their branding appear on the Yorkshireman’s helmet for the duration of the British Superbike (BSB) season, which constitutes 33 rounds across 11 weekends between the end of June and mid-October.

On the partnership, Aldan Ibbetson, managing director said: “We’re truly delighted to be able to sponsor Dan in this year’s British Superbike Championship.

“It’s the first time we’ve done anything like this, and so we’re incredibly excited to see what this opportunity brings to the business, particularly with the sport attracting an increasingly large audience.

“Dan is an experienced rider well positioned to be racing at the front end of the grid, and we’re looking forward to seeing him compete in the upcoming season.”

Meanwhile, Dan, who will be riding for TAG Racing Honda, commented: “It’s fantastic to be able to welcome Number 1 Plates as a personal sponsor for the 2021 British Superbike championship.

“My sponsors are extremely valuable to me as a rider, and I greatly appreciate their support.

“After last year’s sabbatical from the class, I’m very much looking forward to getting back out on the track and competing in this year’s British Superbike championship.”

Dan took part in Superstock 1000 last year, finishing 10th in the standings, but returns to British Superbikes in 2021 having raced in the premier class for the last ten years. Alongside racing competitively in the British Superbike Championship, Linfoot also co-owns iBuyAnyBike, a specialist second hand motorcycle dealership in York.