Students at University Campus Rotherham have created designs to raise the awareness of an all-new antibacterial lamination type that kills 99% of bacteria upon contact using silver ion technology.

Working to a design brief set out by the heads of the Creative and Marketing team at the UK’s largest online printer, instantprint, final year university students studying for their degree in Graphic Design created a range of social media content and print marketing collateral for the print giant to send out to over two-hundred thousand small business customers in a bid to mitigate the spread of coronavirus.

instantprint’s brief asked the students to create engaging marketing collateral that raises the profile of their new antibacterial lamination, that inspires and speaks to public-facing small businesses belonging to an industry of their choice.

The students created designs for products such as menus, business cards and flyers alongside supporting social media content for Instagram and Facebook.

Jennie Talbot, Creative Lead at instantprint, commented “Working with the students of Rotherham University was nothing short of inspiring. We wanted this project to be as close as possible to a real-life, on-the-job experience for the students.

Alongside delivering one of our most current briefs, Myself and my colleague from the marketing department held a creative ideation session with the students to help them develop their creative thought process and commercial understanding. The guys came up with some really incredible design concepts that they’ve worked up and presented back to us. We’re even taking forward one of the ideas for our next direct mail campaign that is set to go out to over 200,000 small businesses across the UK.”

Tracy Gelder, Senior Lecturer at University Centre Rotherham commented “It was amazing for the final year students to work on a real-time commercial design brief. They all really enjoyed working with instantprint to launch their new antibacterial range of products which is undoubtedly going to help small businesses get back on their feet again post lockdown.

As well as helping small businesses mitigate the spread of coronavirus, this project will count towards the student’s degree and will feature as part of their end of year showcase.”