A Leeds-based automotive technology firm is growing its exports with new customers in Australia, the Middle East and South Africa.
Mad Devs supports car manufacturers and dealers with lead and document management software to improve operations and the customer experience. It has rapidly grown and now assists 1,800 sites worldwide.
Over the last 12 months, the company has created 10 new jobs in the region across sales and digital teams and has championed remote working.
Commenting on the expansion, David Boyce, CEO at Mad Devs, said: “We have grown rapidly thanks to a relentless focus on solving problems for our customers with innovation. It’s attracted some of the biggest brands in the world as customers, and we are now well-positioned to accelerate our global expansion.
“Leeds is a great place to grow a digital business with access to a world-class talent pool and a supportive eco-system.”
Mad Devs operates two main platforms: iTrackLEADS, which helps the sales team manage customer enquiries more effectively, and iStoreDOCS, a document management system that facilitates the seamless flow of digital documents. This allows dealers to benefit from compliance, document storage, and customer retention tools.
Following the pandemic, buying a car has become more digitised, and Mad Devs is growing quickly by helping dealers transition from in-person to online. It will launch new products in 2025 to further assist retailers in the industry's rapid changes.
