GAME CHANGERS: High profile speakers to launch sports business forum

Ahead of the 15th Leeds Sports Awards, businesses are being invited to a brand new forum featuring keynote speakers from the world of sport and business.

Confirmed speakers at the Game Changers Business of Sport Forum include Stewart Regan, Chief Executive of the Scottish FA; Jon Dutton, Chief Executive of the Rugby World Cup 2021 and Andy Milnes, Group Account Director at global marketing agency Nielsen Sports.

Each speaker will bring their own unique insight into the relationship between sport and business, from the economic impact of hosting a major international event to maximising commercial revenue in sport.

The event will be taking place on Thursday 1st March from 12-5pm at Aspire in Leeds with over 250 guests from across the North expected to attend. It is a joint venture between Leeds Business Improvement District (LeedsBID), The Business Desk and Leeds marketing agency Banana Kick.

Banana Kick Chief Exec Gary McCall commented: “This is a first class line up of speakers who have a real understanding of the game changing benefits that sport and business can create. Taking place on the same day as the Leeds Sports Awards, it’s another great reminder of what sport can achieve in Leeds, Yorkshire and beyond.”

LeedsBID Chief Executive Andrew Cooper added: “We are delighted Leeds is staging this new business event which not only reinforces the important role sport plays in our city but also its impact on a broader scale.”

“LeedsBID is very much an advocate of what can be achieved by bringing sectors together to work collaboratively and this forum will help to illustrate that.”

Tickets are priced at £60 and the event is also targeting the Game Changers of the future with 50 subsidised tickets available to students on sports business courses.