B2B technology marketing specialist, Fox Agency, has been appointed as global agency partner by RendezVerse, the metaverse platform sparking a revolution in the hotels and events industry.
Following a competitive pitch, Fox Agency sealed the deal to deliver RendezVerse’s global launch and ongoing PR activity to position the brand as a significant player in the virtual event space and raise awareness of the benefits of Web3 technology across the hotels, events and hospitality industry.
RendezVerse is building a community in the metaverse for the hotel and events industry, bringing together buyers, venues, service providers and event specialists inside digital twins of some of the most iconic venues and hotels in the world. The company envisages enabling meetings, site visits and eventually events in the metaverse, through the use of VR technology.
Fox Agency’s activity will include research, insight, and cultivation of a strong media presence across the tech media landscape, and relevant trade media in the hotel and hospitality sector.
In addition to RendezVerse's vision to bridge the gap between physical and digital space through VR technology, their platform will personalise users' experience, offering to meet, engage, collaborate, and foster relationships on a whole new level.
David Clare, head of PR said: “Expansion into Web3 technology was always on the cards for Fox Agency, and RendezVerse has welcomed us into the metaverse in style. The possibilities of this tech are incredible and this team has the ambition to make it happen. We look forward to working in collaboration to create the buzz RendezVerse deserves.”
Peter Gould, chief executive officer at RendezVerse, said: "Fox Agency's enthusiasm to join the fast-paced world of the metaverse is impressive. To partner with an agency who understands both bleeding edge Web3 technology and the industries we're aiming to reach, provides us with great confidence in our launch ambitions."
Following a year of record growth in 2021 and an array of new client wins, the appointment by RendezVerse marks Fox Agency’s first foray into the metaverse and is set to pave the way for future ventures into the Web3 space for this ambitious B2B tech agency.
