Flying the flag for Hypnotherapy profession

International clinical hypnotherapist Sheila Granger is through to the national finals of the prestigious Federation of Small Businesses Awards.

She will attend a glittering award ceremony taking place on 3 May at London’s Park Plaza Westminster Bridge hotel, to discover if she has won the national ‘Business Exporter of the Year’ title, for which she is pitted against 11 other finalists from across the UK.

Sheila, who runs an international hypnotherapy training business from her Anlaby home in East Yorkshire, said she’s ‘overwhelmed and delighted’ to have achieved this all-important recognition for the clinical hypnotherapy profession.

“Clinical hypnotherapy is an incredibly powerful discipline which has the ability to literally change people’s lives for the better, but it is often overlooked or dismissed as a form of hocus pocus, simply because people don’t really understand it,” said Sheila.

“Over the years, I’ve achieved some incredible successes in developing my own treatment programmes to help people overcome problems ranging from over-eating and obesity, to lack of self-confidence and fear of flying.

“My focus is now on helping other practitioners around the world to develop their own hypnotherapy businesses, to help spread the benefits to even more people, and by doing that to increase the credibility and standing of our profession against other forms of treatment including more traditional healthcare.

“Recognition like my FSB regional award win and national shortlisting are invaluable in helping me to achieve this goal, and I’m very excited to see the result in May although, win or not, just being involved alongside other more traditional businesses is an important step forward.”

Sheila was crowned Yorkshire & Humber ‘Business Exporter of the Year’ at the FSB’s regional awards event, which took place at the John Smith’s Stadium in Huddersfield in early March.

She has been recognised for her success in building up a successful global business teaching her clinical hypnotherapy and business development techniques to thousands of fellow practitioners all over the world.

She is just about to embark on her latest worldwide tour to countries including Switzerland, the USA and Canada. Her last speaking series, in 2017, saw her speaking to almost 800 conference delegates in six different countries.

In fact, Sheila has been living out of a suitcase ever since she shot to international fame for her pioneering ‘Virtual Gastric Band’, which helps people lose dramatic amounts of weight by re-booting the way they think.

Over the past six years, she has built up a network of 2,500 clinical hypnotherapists in nine countries around the world, giving them the know-how and confidence to turn their practices into business successes using her methods.

She recently took this process one step further by franchising the Sheila Granger brand and enabling other, carefully selected practitioners to deliver therapist business training using her model. This saw her already successful business grow by a further 20 per cent in just the past six months.

Sheila now has 20 franchisees in Australia, New Zealand, Canada, Belgium and the United States, using her branded courses covering areas of hypnotherapy business development including marketing, business growth and financial management.

Sheila’s ultimate goal is to have 200 franchisees on the programme, giving her the potential to reach every hypnotherapist in the world and teach them the foundations of success.

Her personal hypnotherapy manuals cover methods for dealing with everything from smoking cessation to phobia management, sugar addiction and childhood angsts.

Last year she also launched her East Yorkshire Chamber of Complementary Therapists, as another vehicle for bringing practitioners together to share best practice.

Sheila’s hypnotherapy career started with a bang when she responded to a story in her local Hull Daily Mail newspaper, about a woman who hadn’t been able to stop hiccupping for several years. Sheila offered to treat her for free and within just a few sessions she was cured.

She had just re-trained as a clinical hypnotherapist having left behind her long-term career with the employment service locally.