Fishtank Agency reinvents Glu Recruit’s brand identity and website

Mirfield-based digital marketing and website design firm, Fishtank Agency, has reinvented the corporate identity and created a new website, illustrations, service iconography and bespoke job alert functionality for Yorkshire based recruitment specialist Glu Recruit.

After a competitive pitch, the digital marketing and web design specialist worked with Glu Recruit to reform the user experience and create bespoke functionalities, among other tactics, to position them away from the stereotypical characteristics of the recruitment world.

With the key objective for the new website to make the job-seeking process more streamlined for candidates, Fishtank Agency’s web development team built a bespoke job alert function to improve registration for job alerts and applications for vacancies tailored to each candidate's individual skill set and requirements with ease.

The creative agency also strategised the user experience mapping and design around a robust target audience to generate more inbound candidate enquiries to benefit employers across the Sheffield City Region.

Personality and retaining the brand’s Northen identity was an important factor throughout the process, leading to the development of tailored caricatures and iconography, strengthening the brand's perception and value proposition.

Rob Shaw, managing director and founder of Glu Recruit, said: “This is so exciting for us at Glu Recruit, and a real line in the sand to kick off a year of growth and new opportunities for the business and all our staff.

“We’re expanding rapidly; registering a record number of candidates in January 2022, as well as building more new client partnerships than ever before, which is resulting in a big expansion of our team as we continue our own internal recruitment drive to make sure we continue to provide the best possible recruitment service. The development of our brand alongside this growth has therefore become essential to ensure we continue to evolve as a company.“

“We’re thrilled with the results and can’t wait to see how this helps with the next stage in the evolvement of Glu Recruit.”

Fishtank Agency managing director, Damien Fisher, added: “The project with Glu Recruit has been amazing to work on. The team had clear objectives for what they wanted to achieve, and we were able to build a website and features around these to support their business goals.

“We will be continuing our work with Glu for the foreseeable future to support them with ongoing maintenance to the site and rolling out their updated marketing collateral across other mediums such as social media and trade exhibitions.”