Filmily selects Paladin for creative projects

Award winning fan engagement platform, Filmily, has selected Yorkshire-based marketing agency Paladin for a range of creative projects.

Filmily, winner of a 2020 Sports Pro OTT Award, works with rights owners and event organisers to drive greater fan engagement through curated, film-based experiences.

Using proprietary AI, Filmily identifies in real time sponsorship logos, brand placements, fan emotion, sex and age to develop user generated films and stadium mosaics that also measure sponsorship value and fan sentiment.

They work with a global network of clubs, events and brands such as Harlequins, European Basketball League, Dallas Cowboys, San Francisco 49ers, US Tennis Association and Cheltenham Festival.

Paladin has been tasked with brand development, creating a range of high-impact assets including campaign videos, as Filmily aims to meet its ambitious growth targets over the next three years.

“We have been impressed with the Paladin team from the start,” said Ian Kenny, Co-Founder at Filmily. “Their sports knowledge and ability to quickly understand what we are all about was fundamental to us choosing Paladin.

“They are clear, concise and communicative in their approach and have helped us take a step closer to where we want Filmily to be in the market.”

“Filmily is a business that fits us perfectly,” said Paladin MD, Alisdair Straughan, who has previously worked with a range of sports and events rightsholders including Manchester City, Abu Dhabi Yas Marina Circuit and HSBC Sevens Series. “They are a great brand with big ambition and we are looking forward to developing a strong relationship them to help them meet their objectives.”