The UK’s biggest roofing merchant – owned by one of the world’s largest investment firms with $223bn under management – has appointed Fantastic Media.
The central Leeds agency will provide a range of digital marketing services for Burton Roofing Merchants, whose parent company is US giant The Carlyle Group.
Included in Fantastic Media’s work is the development of a class-leading app for the Leeds-headquartered company’s trade customers.
Launching in the New Year, it will simplify and speed up the ordering and buying process.
The app will allow Burton Roofing Merchants’ trade customers to buy remotely and easily recreate orders when other projects need the same materials.
The app will give customised pricing linked to a stock management system along with the option to pay on account or use alternative electronic payments like a credit card.
All invoices will be viewable and Burton Roofing Merchants will also be able to send notifications direct to their customers giving them delivery updates and informing them of offers and new product launches.
Fantastic Media will also create and deliver strategic pay-per-click campaigns to further boost sales.
Operations Director at Fantastic Media, Sally Willis, said: “Burton Roofing Merchants is the largest in its sector in the UK turning over £50m and is using our business consultancy services to help it grow even further.
“As such, we’re developing the most technologically advanced app possible so existing and new trade customers can access the 30,000 products Burton Roofing Merchants has in stock and order with ease.
“They are the first in the roofing supplies sector to offer trade customers an app like this and it will also allow them to communicate directly with their customers to keep them informed and up-to-date.
“We know from experience and the data we have that this will significantly increase sales and in turn, help further cement Burton Roofing Merchants’ position as the market leader.”
E-commerce Manager at Burton Roofing Merchants, Michael Reddington, said: “We are always looking to simplify the buying process for our customers and the app Fantastic Media is creating will transform the way we sell online.
“Time is more precious than ever so embracing technology like this will make us and our customers more efficient.
“Investing in the business and being at the forefront of new innovations is a key part of our ongoing growth strategy.”
Trading since 1982, Burton Roofing Merchants has 140 members of staff across 13 depots in Great Britain.
Fantastic Media offers business consultancy services and a range of marketing disciplines including planning and strategy, brand design and identity, web design, packaging design, email marketing, digital advertising, PR, media planning and social media.