Fantastic Media celebrates marketing partnership with Hire Association Europe

Leeds strategic marketing agency Fantastic Media has unveiled a new website for leading trade body, Hire Association Europe (HAE) and the Event Hire Association (EHA). The website launch coincides with Fantastic Media's sponsorship of The Hire Awards of Excellence, which took place this past weekend in London. Following the website launch and event sponsorship, Fantastic will support HAE with ongoing marketing consultancy and media relations.

HAE EHA is the trade association for the plant, tool and equipment hire and event hire industries. Serving over 800 members including National providers such Jewson, Travis Perkins, Speedy Hire & Sunbelt and many independent hirers. Fantastic Media was appointed by the organisation at the end of 2023 following an iNSIGHT session with the Fantastic Media team. This session delved into the services HAE EHA provides to its members and helped create a brief for a website that would significantly improve the user experience. The new platform features a comprehensive information hub and online training resources, as well as increased video content to showcase HAE's activities and expertise.

Gary Pattison, director of strategy & insight at Fantastic Media, said: “Having worked with HAE EHA since the end of 2023, it’s great to see the website over the line, showcasing the great work the team does for its members. The new website will serve as a central hub for information, training, and community building, and is now a much better representation of the standard of services and support delivered by this hugely important organisation.”

Paul Gaze, CEO at Hire Association Europe, said: “I'm excited to see the launch of our redesigned website. This project represents a significant step forward in our digital transformation journey. Fantastic’s strategic vision, combined with meticulous execution, has resulted in a website that not only elevates our brand identity but also optimises the user experience for all our stakeholders.

“The agency’s commitment to ongoing support ensures our website remains a dynamic platform that adapts to our evolving needs. This is a strategic investment in our future, and we're confident the new website will be instrumental in achieving our long-term objectives of representing even more hire businesses across the UK and beyond.”

The awards were held on Saturday 13th April 2024 at Grosvenor House, London, with category sponsor Fantastic presenting the website of the year award to HSS Hire. Other winners included best diversity and inclusion initiative for Mr Plant Hire and hire industry supplier of the year for Niftylift.

This successful website launch comes as Fantastic Media celebrates its 18th year in business. The agency has recently refreshed its business model, and acquired brand communications agency Faith, to strengthen its PR offering. Looking ahead, Fantastic is targeting a turnover of £2 million in 2024.