Fantastic lands major deal to boost global brand awareness for SEW-EURODRIVE

Leeds-based strategic marketing agency Fantastic has landed a significant contract to deliver full-service marketing to global drive technology and automation expert, SEW-EURODRIVE.

The partnership will see Fantastic raise awareness of the German-headquartered SEW-EURODRIVE brand in the UK, boosting lead generation and improving inter-departmental cross-selling to help the business to achieve its sales target of £70m by 2025.

The scope of work will focus on paid advertising, email marketing, content creation, PR, social media management, direct mail, and design and creative support.

Founded in 1931 in Germany, SEW-EURODRIVE is an international market leader in drive technology and drive automation. The group, which has four sites in the UK including its HQ in Normanton, West Yorkshire, boasts 92 Drive Technology Centres and 17 production plants across 56 countries.

The global giant produces an integrated range of products, software and customer support delivering seamless solutions for a wide range of industries, from logistics, to manufacturing, to airport handling.

Andy Turner, sales and operations manager at SEW-EURODRIVE, said: “Our journey so far with Fantastic has been unbeatable. Through their INSIGHT process, the team truly took the time to understand our business, our goals, our teams and our products. This meant the strategy that they created for us met each and every one of our needs. We’re looking forward to seeing the results that we can achieve through our partnership.”

Fantastic Media’s INSIGHT process enables the team to get under the skin of a business, from services and products to the team and processes. Each INSIGHT kicks off with a business discovery workshop, which deep dives into a business’s goals and objectives, allowing Fantastic to craft a bespoke, effective marketing strategy from the outcomes.

Stefanie Hopkins, communications director at Fantastic Media, said: “SEW-EURODRIVE is such an exciting global brand, and its products play a major role in so many industries that we all rely on.

“The Fantastic Media team can’t wait to get stuck in and driving awareness, recognition and results for the brand, on a local, regional and national level.”

Fantastic Media is an award-winning, 30-strong integrated marketing agency delivering strategy, digital, website development, PR and content creation for national and international clients which include the Mid Yorkshire Chamber of Commerce, British Weight Lifting, Huddersfield Town AFC, Schades Group and Skopes Menswear.