Enjoy Digital signs long-term partnership deal with Jacuzzi Group

Enjoy Digital has signed a long-term partnership deal with global hydrotherapy pioneer, Jacuzzi Group, to support business growth in the UK.

The Leeds-based digital marketing agency will define a comprehensive marketing strategy to drive UK market growth and digital transformation for the company’s core brands: Jacuzzi and Sundance Spas.

Jacuzzi brand products have enjoyed more than 70 years of success, are manufactured in five countries, and are enjoyed in over 100 countries worldwide, employing thousands of people worldwide.

The partnership between Enjoy Digital and the iconic hydrotherapy brand will focus on consolidating brand identity, strengthening digital performance, and supporting Jacuzzi Group’s ambition to maintain its leading position in the UK premium wellness market.

The award-winning Yorkshire agency, which counts Fortune Brands, Brompton, Northern Rail and Co-op amongst its clients, will help increase digital brand presence for Jacuzzi by raising public awareness of the health benefits of hydrotherapy.

Growth director at Enjoy Digital, Si Muddell, said: “We are delighted to have partnered with Jacuzzi Group as they seek to grow in the UK. High-value, aspirational brands like Jacuzzi and Sundance Spas demand a strategic, integrated approach and mapping the customer journey, aligning digital and performance activity, and enabling long-term growth is at the core of what we do.”

Digital innovation is central to the partnership as the agency will guide critical infrastructure decisions regarding the UK websites and support plans for AI-driven customer experiences, ensuring Jacuzzi Group remains at the forefront of wellness technology.

Managing director UK - Jacuzzi Group, Andy Bewicke, said: “We’ve undergone significant operational change over the past year, all designed to put Jacuzzi Group in the best possible position for future growth. Partnering with Enjoy Digital allows us to move to the next phase of our plan, where we intend to invest significantly in consumer awareness for our brands, products, and the health benefits these products can bring to people’s everyday lives.

“We also want to drive greater demand generation to help expand our industry-leading retail networks and make sure customers can find Jacuzzi Group products where and when they need.”