Sanctuary Bathrooms is targeting ambitious growth and further expansion online after recruiting the company’s first ever Digital Marketing Manager.
The Leeds-based company has seen its online revenues soar by 84% over the last two years, after investing in digital alongside traditional brick and mortar showroom sales, and is on course for further growth this year.
The family-owned business has now recruited Mark Fullilove, a former Digital PR Campaign Manager at international digital marketing agency Search Laboratory, to head up and lead its new in-house digital marketing offering, as it targets further double-digit growth in 2021.
His remit will include helping shape and deliver the cross-channel marketing strategy and activity, managing and leading on website changes and digital PR activities alongside the firm’s existing agencies, as the company looks to expand online and across the UK.
Mark has already had existing experience of working with the brand while at Search Laboratory, alongside clients from across a variety of sectors, both B2B and B2C, and in markets such as the UK and US markets, including the likes of Liberty Living (now Unite Students), Citrix ShareFile and TollFreeForwarding.com.
He has already set out his vision for the firm, which also has a sister brand VictorianBathrooms4u.com, by targeting taking a bigger share of the market through investing in a top-down approach with brand recognition nationally high on the agenda.
He also believes the company needs to enhance customer experience through growing marketing activity across all channels to be more visible and join up many touchpoints that are currently operating standalone or in silos.
Speaking about joining the company, Mark said: "Sanctuary Bathrooms is already a trusted name online in what is a hugely competitive sector, as well as having a strong regional presence. However, the company does not want to stand still and to do that it needs to take that next leap to become a nationally recognisable household name while staying true to its personal, family-friendly and personalised customer-focused roots.
"Digital is becoming an increasingly significant area and it is vital the business invests in this. Having worked with the brand, I know both the strengths and areas we need to target. With more people switching on to digital, social media and online shopping, we must look at improving the user experience and expanding our channel activities. This also needs to feed into every single touchpoint across the business to create a joined-up strategy that enables better decision-making, better strategic investment as well as delivering a first-class customer experience and revenue growth.”
Director James Roberts commented: “We had reached a point where it became clear that running the marketing would require another person; someone with experience in the sector and knowledge within our industry.
“I have known Mark professionally for over three years now, we have worked on many campaigns together and I knew his love for the brand. It just had to be Mark!”