Digital marketing agency launches an affordable service for SMEs

Brand Ambition, a Digital Marketing Agency based in Leeds and Belfast, has announced that they are launching a marketing package for small and medium businesses.

Founders Sam Raife and Robin Hetherington, who launched the company two years ago, have gone from strength-to-strength working with large companies such as Supply Chain Consultancy Proxima, Health-Tech giant HNC and Bauer Media.

The new marketing package Spark* will be an affordable option for smaller businesses who are looking to take their first steps with a marketing agency, or businesses who are wanting to lower their current marketing budget.

Sam Raife says, “When Robin and I got together to discuss the type of marketing we wanted to do, one theme was dominant over everything else; Making a positive impact in the world we left behind.”

“When we did a deeper dive into what that meant we uncovered three huge issues with the current set-up in the traditional marketing agency model:

Increasing agency fees, as most small businesses start out, they quickly realise that agencies and even freelancers are out of most realistic budgets.

A huge skill gap. As the new agencies grow, they aren’t interested in training new talent, but focused on stealing staff from each-other.

A severe lack of morality in the clients being worked on. A focus on big budget campaigns, means only working with big companies, or companies with deep pockets and those companies don’t care about the people they work with or the campaigns they are exposed to."

With a focus on working with socially-conscious companies, Spark* has been created to provide affordable expertise to future forward brands and help them elevate their marketing.

Sam says, “We want to do things differently. We set Spark* up to be an affordable, reliable service, with a strong set of morals. The main objective of Spark* is to utilise the government's apprenticeship programme to develop the skills of the next generation of marketeers, exposing them to companies that are focused, like us, on leaving the world a better version than the one we have now. No fluff, no excuses. Just digital marketing that helps you grow your audience.”

With flexible, monthly packages from £500 a month, all driven with an SEO First™ approach, the Spark* content service is designed to provide support to Small Businesses and SMEs where they need it most, with clear objectives and agreed deliverables.