Leeds-based full-service marketing agency, Principles, has added two fast-growing start-up businesses, launched during the pandemic, to its growing portfolio of food and drink clients.

Happy Inside Drinks and PEP Kitchen have appointed Principles Agency to deliver strategic social and pay-per-click (PPC) campaigns. Principles will work with both businesses over the next twelve months to increase brand awareness, boost website traffic and support sales online.

London-based sustainable and street-food-inspired vegan meal delivery service, PEP Kitchen was founded with the aim of revolutionising ready meals. 100% vegan, delivered frozen, and in environmentally-friendly packaging, the business turned to Principles Agency to strengthen its digital positioning, using a combination of PPC and paid-for social media strategies.

Established during lockdown, innovative fruit-based, soft-drinks brand, Happy Inside Drinks uses Japanese knotweed, to promote healthy gut bacteria. Founder, Charlie Knockton, who suffers with ulcerative colitis, began experimenting with natural ingredients during lockdown, in a bid to self medicate and create a tasty and nutritious drink using only water and botanicals.

Tom Wycks, digital strategy director at Principles said: “We’re incredibly excited to add to our growing roster of food and drink clients. Working with Happy Inside Drinks and PEP Kitchen to strengthen their online presence will unlock new opportunities for the businesses and support their ambitious growth plans.

“It’s reassuring to see two new businesses born out of lockdown investing in digital marketing and recognising the value of boosting their online presence to reach potential customers and build their brand following.”

Founder of Happy Inside Drinks, Charlie Knockton, added: “We’re thrilled to be working with Principles Agency which has made it feel like we’re a growing business that they really care about. We've been hugely impressed by their professionalism, depth of knowledge, all round positive energy and creative approach. We can’t wait to embark on our digital marketing journey with the agency, who we are positive will make a marked difference to the brand.”