Creative agency to debate digital-first approach at north’s largest tech festival

Leeds-based creative agency, Tall will host a thought-provoking workshop on digital-first branding, as part of Leeds Digital Festival 2019.

The event, which will take place at Banyan Bar and Kitchen in Leeds City Square on 1st May 2019, will emphasise the importance of brands having a digital personality in the 21st century.

Digital branding is a concept that has emerged strongly over the last decade but has also been widely debated within the creative industry. Tall’s talk will explain why businesses should be thinking about a digital first approach when it comes to branding.

Presented by Tall’s founder and creative director, Guy Utley, Tall’s head of design, Andrew Beckwith and head of brand at Sorted Group, Lee Thawley, the seminar is dubbed ‘What the hell is brand digitisation?!’.

Tall has invested £15,000 into Leeds Digital Festival in 2019, having built a brand-new website via its digital-first approach. The agency also offered technical support for the two-week-long event, which will run from 23rd April to 3rd May 2019.

Leeds Digital Festival champions the technology sector through meetups, seminars and workshops, hosted by the city’s digital businesses and entrepreneurs.

Guy Utley commented: “Many traditional brands have either not thought about how their brand may be applied in a digital landscape, or have only touched on it, merely outlining the basics. Their brand guidelines may have overlooked the possible platforms, technologies and touch points to which the brand will be exposed.

“Our event at Leeds Digital Festival will attempt to explain how digitisation is more agile, offering flexible graphical user interface elements, animation guidelines and minimum performance requirements. It’s about striking the right balance between identity rules and usability.

“We won’t suggest replacing traditional branding agencies or claim to create more iconic logos or straplines. Nor will we expect to identify the audience more effectively, or communicate with a correct tone and message. What we will suggest is that a digital agency is best placed to think continuously across the whole digital eco-system.”