Charity chairman attends Palace Birthday bash

Adeem Younis, Chairman of British Humanitarian charity Penny Appeal, was delighted to accept an invitation to Buckingham Palace, to join his Royal Highness the Prince of Wales, to mark his 70th Birthday.

Adeem was invited in his role as member of the founders’ circle, of the British Asian Trust, which was set up in 2007 by Prince Charles, to help tackle the widespread poverty in Southern Asia. His Royal Highness has engaged with entrepreneurs and a group of visionary British Asian business leaders, to raise funds and awareness, so far making a difference to more than three million people. The four key areas of work are: anti-trafficking; education; livelihoods and mental health/disability.

“South Asia is home to 20% of the world’s population,” explained Adeem, “but 50% of the poorest, that’s almost 500 million people who survive on less than £1 a day.”

Adeem also volunteers as a mentor for another of Prince Charles’ charities Mosaic, which inspires young people from deprived communities to realise their talents and potential. Mosaic’s mentoring programme creates opportunities for young people growing up in the most deprived communities. With the help of volunteer mentors like Adeem acting as role models, the aim is to bridge the aspirations and attainment gaps.

Groups benefitting from the mentors are: primary school students; secondary school students and young ex-offenders.

“Mentors give just a few hours of their time each month to make a real difference to these young people,” explained Adeem. “We help increase their confidence and reach their full potential. For me, it is a privilege to pass on the skills and knowledge I have learned to young people who wouldn’t normally have access to such information.

“I was honoured to accept the invitation to help celebrate the Princes’ Birthday along with fellow mentors, entrepreneurs and charity leaders. I was delighted to meet both The Prince and the Duchess of Cornwall who were very well informed and genuinely interested in the work that we do at British Asian Trust and Mosaic. This was also the first event for the new Duke and Duchess of Sussex following their wedding.”

“I spoke with the Prince about the holy month of Ramadan and that we were unable to eat until after 9pm so he kindly arranged for the Palace to provide us with biscuits when we left.”

If you would like to support the work of Penny Appeal in their many other life-saving projects both here in the UK and around the world visit or call 03000 11 11 11.