International media group Capital Business Media has relocated its UK content marketing and SEO division to Ireland in response to the UK’s exit from the EU on January 1st.
The group, which also has offices in London and New York, will now deal with all content marketing and SEO needs through a new Irish company, Inscriptio.
The decision to relocate the division to Ireland was made to ensure that there are no compliance and GDPR issues in line with the UK not being covered by EU Data Protection and GDPR laws.
As part of the new trade deal, the EU did agree to delay data transfer restrictions for at least another four months. This enables personal data to flow freely from the European Economic Area (EEA) to the UK.
However, at the end of this four-month window, there is the possibility that the firm’s ability to send emails to the subscribers of its six magazine and online titles, as well to the panel of its business research division, will be jeopardised.
As a company, Capital Business Media has one of the largest databases of small and medium sized businesses and their senior management is based both in the UK and across the European Economic Area (EEA).
With the firm working for clients both in the UK as well as within the EEA, the move was essential.
Commenting on the decision, group managing director Richard Alvin said: “During 2020, we saw a 200 percent increase in demand within our dedicated content marketing as a result of the rapid digital growth of businesses.
“With so many concerns surrounding Brexit possibly threatening the day to day operation of this division within the UK, we knew in order to sustain this growth and continue offering our services, we needed to launch the division as a separate firm outside of the UK.
“It was a very easy decision considering the planned expansion of the company, and we knew that having a dedicated office based in Ireland would not only ensure our compliance, but also open up opportunities for our continued growth.”
Capital Business Media is a full-service business media company which owns and publishes the following brands: Business Matters, Fund Manager Today, Travelling for Business, EV Powered, Not Ltd, Stay & Improve and Property Portfolio Investor.
The company also publishes corporate B2C titles under licence for Aston Martin Lagonda Ltd and the Infiniti Motor Corporation.
Inscriptio will be the eight business to join the group’s impressive portfolio and will be based in Dublin.
It has launched with four employees who have transferred from the companies London division with the recruitment process commencing for an additional four employees, all who will work from their homes both in the UK and Ireland.
Inscriptio clients will include the UK Government’s Business, Energy & Industrial Strategy, telecommunications companies O2 and Vodafone, as well hundreds of UK and Europe based small and medium sized businesses.
The company hopes to meet their growth ambition of a €1M turnover in year two of trading.