One of Bradford’s longest serving private hire services, Euro Cars, has undergone a major rebrand to reflect its digital transformation and the rapid growth experienced over the last decade.
The firm, which has been named Euro Cars since founding in 1970, will now be known as Zip – a name chosen to reflect the speed and efficiency brought about by changes to how passengers use its service.
As well as a name change, the rebrand involved significant changes to the logo, graphics, website, booking app and brand messaging, all of which was headed up by Saltaire-based digital marketing agency Xpand.
Having originally started out with only seven drivers, the firm has grown significantly over the last five decades, acquiring 10 other taxi companies including Tong Private Hire and Jubilee Private Hire, and now as a result has over 150 drivers as part of its team.
To respond to the changing needs of passengers and the digital adoption within the industry, Euro Cars developed and introduced its own app in 2016.
This has enabled the firm to not only improve the experience of its passengers, but also support drivers and reinforce safety with a ‘share your journey’ feature and driver alarm system.
Sufyaan Pathan, operations manager said: “To keep up with the change in the industry, we felt a rebrand was necessary, allowing us to continue to cater and provide for our local community whilst further improving our levels of service”
Jag Panesar, founder of Xpand added: “During initial conversations, we quickly realised that Euro Cars was fast becoming a leader in the space, but the existing brand didn’t reflect their mission and operations.
“We knew that the heritage of the firm was extremely important, and so the new zip brand was created with the original black, yellow and white colours at its core but more in line with the other digitally savvy private hire firms in the UK.”
