Australian expansion for automotive technology firm

A Leeds-based automotive technology company is expanding internationally following a new partnership with a leading Australian software provider.

Mad Devs has agreed on a new partnership with e-GoodManners to resell the iStoreDOCS platform, which over 300 dealers in the UK use.

Commenting on the partnership, David Boyce, CEO at Mad Devs, said: “We set out to design a technology platform that helps dealers operate more efficiently and gives their customers a better experience. We’ve seen rapid growth in the UK, and it’s great to agree on a partnership that will take the award-winning iStoreDOCS platform to Australia.”

Founded in 2001, e-GoodManners is one of Australia’s longest-serving lead management and CRM software suppliers to the automotive industry. OEMs recommend its comprehensive dealer management system, and it is used by customers nationwide.

iStoreDOCS was developed for dealers by experts in the automotive industry to help better manage customer documentation. The platform integrates with sales and dealer technology systems to reduce the need to re-enter data and provides an audit trail of activity for each customer. In addition, documents are stored in the cloud for extra security.

Adrian Rawson, managing director of e-GoodManners, said: “Our mission is to assist dealers and OEMs in streamlining the sales process and providing the best customer experience. Our data shows that our technology improves customer satisfaction and drives profitability. It’s an ethos shared by Mad Devs, and we look forward to helping dealers benefit from this advanced technology.”