Digital marketing agency Ascensor are scaling up their digital apprenticeships in partnership with The Coders Guild. They are also creating ten Leadership and Management apprenticeships, delivered through Pareto.

MD Andrew Firth says: “Training and development is a vital part of Ascensor’s business philosophy and growth strategy. We develop and build Ecommerce websites and apps for successful businesses. The digital sector is fast moving, and we always want to demonstrate that we are at the leading edge when it comes to the skills of our people.”

Over recent years, Leeds-based Ascensor has supported many interns, undergraduates and apprentices across all areas of their business, including technical development, digital marketing and business development.

Apprentice Evie Wadkin is about to qualify as a Digital Marketing Executive, specialising in Organic Social Media, and Joe Bond has joined the firm as a Digital Marketing Apprentice, to develop skills in paid advertising.

Ascensor are working with The Coders Guild to support their recruitment and training of developers and testers. Andrew Firth explains: “The Coders Guild is a well-respected training provider with nine years’ experience designing and delivering high quality digital training. They have helped to create national standards for digital apprenticeships, and we are delighted to be working with them.”

He adds: “The Coders Guild will help us to deliver and accredit our Level 3 and Level 4 Apprenticeship programmes. Our involvement with them dovetails perfectly with our current recruitment for a trainee website tester.”

Alongside technical apprenticeships, which involves training in all aspects of digital marketing, Ascensor are also providing Leadership and Management Apprenticeship training for five team leaders, with another five planned in six months’ time. They are delivering these programmes in partnership with Pareto.

Andrew says: “We want to equip our team members with the skills to become the team leaders and managers of tomorrow. We chose Pareto because their Operational Management Apprenticeship programme is designed to deliver the core competency requirements in a range of important areas, such as leading and managing people, communication, operational management, and performance management. Since 80% of the learning is undertaken on the job, this is a relevant and valuable skills programme for our people.”

Commenting on the new partnership, Ellie Rainey of Pareto says: “We are really excited to be partnering with Ascensor to deliver a number of Apprenticeship programmes to support their continued growth. It is great to be working with so many businesses like Ascensor who truly put the development of their staff at the forefront of their growth plans. We can’t wait to see their progress over the coming months!”