Babble, a leading technology business which is reimagining how we do work, has appointed The Lucre Group to handle its PR and communications. The client win strengthens the Tech and the City division at the search savvy PR specialist, which will manage Babble’s corporate communications across the UK through a tailored thought leadership strategy aimed to drive an increase in leads and enquiries for the company.

The announcement comes as Babble, which has already transformed over 2,000 clients’ organisations through cloud-based solutions that enhance efficiency, flexibility and customer loyalty, seeks further expansion following an unprecedented opportunity presented by the major shift in working patterns that has resulted from COVID-19. The technology company, which has set its sights on a revenue target of £100m after rapidly scaling to over £20m, believes now is the time to double down on efforts to grow its client base and create more flexible businesses than ever before.

Matthew Parker, CEO at Babble, said: “After three successful years of solid growth at Babble, we feel the time is right to bring a new PR agency on board to communicate exactly how we’re revolutionising the way businesses will be able to operate in a post-COVID world. The Lucre Group has already laid some firm foundations with our messaging and latest acquisition news, and we’re looking forward to working with the team as they build our reputation in our key sectors throughout the year.”

Sophie Spyropoulos, owner director at The Lucre Group, said: “Babble’s growth in recent years highlights just how pioneering and ambitious Matt and his team are. Never before have their positive, forward-thinking ideas and solutions been more relevant, so for us to be working alongside their talented team at this moment in time is a real honour.”