Aon plc a leading global professional services firm, has today announced that it is sponsoring professional rugby league club, Bradford Bulls. The sponsorship is part of Aon’s commitment to making a positive difference in the local community.

Running throughout the 2025 season, the sponsorship deal will see Aon branding prominently displayed on the playing shorts of Bradford Bulls’ first team, women’s, reserves, and academy squads.

James Fell, head of office for Aon Leeds South and Harrogate, said:
“We’re excited to establish a partnership with Bradford Bulls which is an inclusive and diverse club, as well as a cornerstone of the community. Making a positive social impact in the communities we serve is very important at Aon, and part of our strategy is aligning with organisations like Bradford Bulls, whose values reflect our own. Colleagues are looking forward to cheering on all the squads next season.”

Ian Stafford, Bradford Bulls commercial manager, added: “We are thrilled to partner with Aon, a globally recognised organisation that shares our ambition and values. Having its branding on our playing shorts for the 2025 season is a proud moment for the club. This partnership reflects our continued drive to align with industry leaders and foster meaningful collaborations that benefit not only the team but also our wider community.”

Aon employs more than 115 insurance and risk management specialists across its Yorkshire offices, providing clients, from SMEs to large corporates, with general risk and insurance, risk management and consultancy, employee health and benefits, credit insurance, cyber risk consultancy, and mergers, acquisitions and transaction services.

Aon provides its Yorkshire-based clients, from SMEs to large corporates with capabilities across Commercial Risk, Health, Reinsurance, and Wealth Solutions.