Leading global professional services firm, Aon plc (NYSE: AON), has renewed its sponsorship of professional rugby league club Bradford Bulls, ahead of the team's long-awaited return to the Super League in 2026.
The sponsorship deal is part of Aon’s commitment to making a positive difference in the local community and the investment will once again see Aon branding feature prominently on the playing shorts of Bradford Bulls’ first team, women’s, reserves, and academy squads. With the first team’s promotion to the Super League, all league and cup fixtures will be broadcast live on BBC and Sky, bringing the club to a significantly wider audience. This marks an incredible milestone, as the Bulls last competed in the Super League in 2014.
James Fell, head of advisory clients at Aon, said: “Last season was Aon’s inaugural as a sponsor of Bradford Bulls and what a season all the teams had. By renewing our sponsorship of this diverse and inclusive club, we will continue to help Bradford Bulls create opportunities for the local community. I’d like to congratulate the first team on their exciting return to the Super League and we’re looking forward to watching all the teams next season.”
Ian Stafford, Bradford Bulls commercial manager, added: “We are thrilled to continue our partnership with Aon, a globally recognised organisation that shares our ambition and values. Having their branding on our playing shorts for the 2026 season is a proud moment for the club, especially as we return to the Super League. This partnership reflects our ongoing commitment to align with industry leaders and foster meaningful collaborations that benefit not only the team but also our wider community.”
