A support programme for new businesses in North and West Yorkshire is moving its events online during the coronavirus lockdown.

AD:VENTURE supports pre-start and new businesses with growth potential with a mix of offerings, including mentoring, events and access to finance.

Since the programme started at the end of 2016, AD:VENTURE, which is funded by the European Regional Development Fund (ERDF), has helped more than 3,000 businesses and individuals in the Leeds City Region, and approved over 160 grants to help start-up businesses grow.

Sarah Carling, AD:VENTURE programme manager, said: “Covid-19 and the lockdown has meant we have had to re-think a lot of how we deliver our support, but I am clear it is vital we continue to back the fantastic businesses we have here in the Leeds City Region.

“We’ve run a series of over 350 events successfully since the start of the programme. We know that participants really value both the content and the chance to engage with other businesses that these events provide.

“So rather than stop the events, we are moving our offering online with a series of webinars. But we are not just changing the delivery platform, we are also adapting what we cover to ensure they really support businesses and help address the particular challenges they are currently facing.”

The first webinar is on Tuesday April 21 and is called: “Reviewing and re-setting your marketing strategy during the COVID-19 outbreak”. Other webinars, which are free to join for eligible businesses, will cover topics including business resilience, effective negotiation, using LinkedIn and working effectively remotely. They can be booked via the AD:VENTURE website: https://ad-venture.org.uk/events/

Businesses are also still able to access one-to-one mentoring and other support from AD:VENTURE during the lockdown.

Partners of AD:VENTURE include the region’s nine local authorities, the Business Enterprise Fund and the Leeds City Region Enterprise Partnership, with businesses also able to access academic input through programmes delivered by higher education partners, Leeds Beckett University and Leeds Trinity University.