A travel management company is claiming to offer ‘a new way to travel’ following a business transformation to elevate standards of service and deliver clients a premium, tailored travel management experience.
Ventur, formerly known as Traveleads, unveils its new identity after in-depth research, which saw its customers valuing the expertise, consultative service and relationships with the team as the firm’s core offering.
Based in Leeds and Edinburgh to serve customers nationally, Ventur specialises in providing bespoke travel consultancy for business, sport and group travel, counting the England and Wales Cricket Board, CarnaudMetalbox Engineering, British Swimming and ICR Integrity amongst its travel partners.
Head of marketing at Ventur, Hayley Collingswood, said: “It was really important for us to undertake research with customers, to understand existing perceptions of the brand and the core drivers of customer satisfaction.
“From that, we understood that our customers appreciate that partnering with us isn’t transactional; we don’t do things simply to get boxes ticked. Our consultative approach, decades worth of travel expertise, efficiency and accessibility were highly rated and the backbone of our partnerships.
“Working closely with our creative agency, Storm Brands, we unpicked our values, proposition and what makes us stand out in a sea of sameness; essentially we’ve created a new way to travel. With Ventur we’re able to take what we’ve learnt from our customer research and use it as a springboard to take what we do and how we do it to a new level.”
Further to the rebrand, Ventur has invested in acquisitions and technology to support its ambitious growth plans.
CEO, Paul Millington said: “It’s been a tough time for the travel industry as a whole, but we’re committed to showing up for our colleagues and travel partners alike. Thanks to our customer research, we know investing in our technology will help our team deliver even more powerful insight and the exceptional service our partners value; our promise is that customer-centricity remains the heartbeat of what we do.
“As part of our journey, we’ve committed to creating a culture of success and are looking forward to taking our service further, whether that’s through increased automation or enhanced insight which add even more value to their travel programs.”
The company has also announced its sponsorship of rugby union team Leeds Tykes, which reclaimed its heritage name in 2020, and is sponsor of the upcoming Ventur Cup tournament which begins later this month.
Paul added: “We’re delighted to be sponsoring Leeds Tykes as we see a lot of synergy in our transformation stories and know the club is being reinvigorated under the leadership of director, Phil Davies.
“The partnership makes sense for us as we begin our new era. While we have 50 years of experience in this industry, for us, Ventur is just getting started.”