£3m of marcomms projects shared between 29 agencies and consultants

Independent agency network Pimento has harnessed the power of 29 specialists from across the communications space to create six, completely new marcomms teams – which are collaborating on projects worth more than £3million.

The first – established during the height of lockdown – saw Pimento assemble an entire virtual marketing department for Safe Hands Funeral Plans in under three weeks, in order to design, build and implement a £1.2m B2C multimedia campaign.

Pimento created a bespoke team drawn from their network of 200 agencies to answer the Safe Hands brief, with creative overseen by Switch Creative, direct marketing by Burn Marketing and media by Smithfield. Fountain looked after digital, Crush built a new website, Rentaquill provided the content, Let’s Run Social managed social media, Berlin took care of PR and Force 24 drove the marketing automation.

Commenting on the recent project wins, Pimento founder Stephen Knight said: “Pimento exists to foster collaboration within the marcomms industry and, as with any personal or professional community, there is a lot we can do together if we share and respond as one.

“Our members work together to provide a new approach to marketing services, and one that is perfectly suited to today’s economy. Most clients understand that a single agency can’t always deliver on every element of a brief and that’s why it’s so important to offer clients a complete and bespoke solution.”

Elsewhere, other ongoing agency collaborations included a rebranding and communications campaign for the International Association of Scientific, Technical and Medical Publishers (STM) – which represents more than 150 publishers worldwide.

With over 35 years’ marketing experience, ex CMO for The Walt Disney Company (EMEA) and Pimento founder, Stephen Knight, is leading the account, alongside former head of marketing at Mini, Emma Lowndes, PR veteran Nick Band, and branding agency, Someone London. Together, the quartet will be developing a new brand identity and a proactive PR campaign to raise awareness of the association and its work on behalf of publishers.

Meanwhile, SHP Capital Private Equity required help with the development of a new asset management brand, alongside a brand refresh for themselves. Set to launch next month, the initial proposition, market positioning and brand identity has been created through a partnership between Pimento partners Owen Catto and Honey Creative.

Other projects include an as-yet-undisclosed brief for a global academic publisher, as well as brand design, web development, marketing planning and execution work for MyDigiSafe – with bespoke teams tailored for each project.

The news follows the launch of the firm’s own marketing campaign, #PimentoStrongerTogether. Developed during the pandemic, the aim is to highlight how Pimento’s agency model is perfectly suited to remote working and supporting its members, through the implementation of dedicated, outsourced teams or by filling marketing department gaps where staff have been lost or furloughed.