Yorkshire digital agency partners with client on government ‘Year of Engineering’ campaign

A West Yorkshire digital marketing agency has completed a project designed to support getting more young people back into engineering as part of a new government initiative.

Vizulate Digital, based in Brighouse, worked with North Yorkshire spring manufacturer JB Springs to help the company brand and launch its ‘Springtelligence’ learning programme, as part of the government’s ‘2018 The Year of Engineering’ campaign.

The ‘Springtelligence’ programme has been launched by the 120 year-old manufacturer to deliver a newly developed series of learning experiences aimed at engaging and inspiring the next generation of spring engineers, as well as providing them with knowledge and skills in the areas of spring engineering and manufacturing.

The government’s ‘2018 Year of Engineering initiative’ is a year-long campaign designed to tackle the engineering skills gap and widen the pool of young people who join the profession.

As JB Springs’ marketing agency, Vizulate’s involvement in the project included the development of a logo for the programme, the creation of a dedicated ‘Springtelligence’ section on the company’s website, PR activity, and a series of promotional and instructional videos that will be published online.

Scott Brant, operations director at Vizulate, said:

 “Though engineering is one of the most productive sectors in the UK economy, there is shortage of qualified engineering graduates, and a lack of diversity in the profession. The overall engineering workforce is 94% white and 91% male.

“Effective, eye catching branding and engaging online content plays a crucial part in launching the ‘Springtelligence’ programme to the digital generation, and we are confident that what we’ve created alongside JB Springs will be successful in educating more young people on the benefits of an engineering career as part of the government’s year-long campaign.”