Westie takes the wheel to launch cancer charity’s Stagecoach Supertram partnership
The beloved mascot of a local cancer charity got into the driving seat this week to launch a new partnership with Sheffield’s Stagecoach Supertram.
To mark the start of a collaboration between Weston Park Cancer Charity and Stagecoach Supertram, which will see the trams emblazoned with the cancer charity’s new branding and charity information taking pride of place on tram windows, Westie was delighted to get the new- look trams on the road.
Weston Park Hospital is one of only a handful of specialist cancer hospitals in England and treats patients from all over South Yorkshire, North Nottinghamshire and North Derbyshire – a population of almost 1.8million people.
Weston Park Cancer Charity is the only dedicated charity for the hospital and exists to support the world-class cancer research and to improve the treatment and care for people living with cancer.
Stagecoach Supertram facilitates more than 10 million passenger journeys every year. The service operates across three routes over eighteen miles with forty-eight stops. The tramway is served by six park and ride sites enabling easy parking for car users wishing to complete their journey by tram.
Supertram Commerical Manager, Nigel Wragg also joined Westie and the cancer charity’s Director, Samantha Kennedy on the day to officially launch the new branding.
Nigel said: “We are delighted to help support this important charity in this way. With Westie on board we hope to be able to raise the profile of the charity and help raise funds for this vital lifeline. With Weston Park Hospital only a short walk from one of our stops, it’s a natural fit for us to work together.”
Trams across Sheffield will be embellished with Weston Park Cancer Charity branding and passengers on the tram will be able to read all about the charity’s work during their journey.
Charity Director, Samantha Kennedy said, “We are delighted to have been given this fantastic opportunity by Stagecoach Supertram. Thousands of people use the tram everyday across Sheffield and we hope that passengers and passers-by will enjoy our new brand as they travel in and out of the city.”
“As a local charity, it’s important for us to continue working with local companies, especially within the transport sector, as many of the cancer patients at Weston Park Hospital rely on this service to get them to and from appointments.”
“We’ll be working very closely with Supertram over the next year to develop initiatives which will engage with their passengers and make their journey just that little more exciting- watch this space!”
The cancer charity needs to raise over £2 million this year to enable the funding of committed and new projects that will keep patients at the forefront of cancer treatment.
For more information or to get involved and support the cancer charity’s vital work visit www.wphcancercharity.org.uk or call the charity office on 01142265370.