Leeds-based specialist PR agency Lucky North has announced a trio of appointments as it strengthens its team following the launch of the company in 2019.

Based in Munro House in central Leeds, the agency’s client roster currently boasts companies and organisations straddling a range of sectors, including pioneering healthcare technology firm Tunstall Healthcare, Blacks Solicitors, The Broadway Bradford, and interiors brand BlindsbyPost.

Lucy Hughes, formerly senior account manager at Hatch Group, has joined the team to work across a number of new and existing clients. Lucy has five years of experience in PR, working across a range of national and international brands including Remington, Hisense and Berry’s Jewellers.

Lucy’s appointment as senior account manager comes in tandem with the promotion of Lucky North stalwart Jenny Marston, who has also stepped up to the role of senior account manager. Both Jenny and Lucy will oversee day-to-day account management on behalf of clients while continuing to support company directors and founders Lucy Baird and Kiran Watson in executing PR strategies, developing the agency offering and building the business portfolio.

In addition to senior hires, Lottie Ireland has also been appointed account executive at the company, working across the client portfolio. Lottie comes to the agency after securing and completing internship placements in-house at a number of high-profile fashion brands including RIXO and Alexander McQueen.

Furthermore, the agency has also appointed its very first intern in Leeds Beckett University Psychology graduate Alicia Jacob. Alicia will be supporting the team with day-to-day account servicing and client liaison when she joins the team full-time in September.

Lucky North director Lucy Baird commented on the new appointments: “We are delighted to welcome Lucy, Lottie and Alicia to our team. We have enjoyed huge success since launching with just three of us at the end of 2019. In welcoming our new team members, we’re very excited to continue building on the solid foundation we’ve already established, with some very happy clients who are testament to our hard work and dedication.

“We are dedicated to achieving our vision to become the most recommended PR agency in the North, and truly feel that we have put the pieces in place to grow the business, increase our service offering and bring more expertise and knowledge to our wonderful clients to help them achieve their objectives.”

Founded by co-directors, Lucy Baird and Kiran Watson, with combined industry experience of more than 25 years, Lucky North offers specialist PR services across both traditional and digital channels.