Meadowhall, Sheffield is celebrating a raft of new brands this festive season, as Neal’s Yard; Godiva; Tag Heuer; Joe Brown’s and Gourmet Burger Kitchen are among the latest retailers to join the Centre’s strong, existing line- up, securing one of the lowest void rates in the country.
Yorkshire’s premier shopping destination has also seen a series of store-upsizing projects over recent months, including Sports Direct; Primark; JD; USC and Apple.
Furthermore, the Centre has hosted a range of unique and experiential events during the course of 2017, to ensure its on-going appeal for customers. The 15,000 sell-out Christmas Live concert saw Craig David, Matt Terry, James Hype, Raye and 5 After Midnight perform at the Centre in November, raising £15,000 was raised for Bluebell Wood Children’s Hospice and Global’s Make Some Noise charity.
Meadowhall also welcomed the revolutionary reindeer puppets this Christmas, brought to life by the Associate Director and Associate Puppetry Director of the award-winning theatre production, War Horse. And due to popular demand, Meadowhall hosted a third Artisan Market showcasing some of Yorkshire’s top independent producers and their unique hand-made goods.
Mark Bruce, Retail Director for Meadowhall commented: “This year Meadowhall has welcomed over 30 new brands to the Centre and seen 70, new and existing, retailers invest more than £40million refitting stores; further endorsing the Centre’s reputation as a key destination for retail excellence.”
Simon Brown, founder and MD of Joe Brown’s comments: “As a leading regional fashion and retail destination, Meadowhall was the perfect choice for us. We believe the brand will bring a point of difference to the Sheffield shopping scene and be a go-to destination for free-thinking, spontaneous individuals who want their fashion choices to match their lust for life.”
This last year also saw the completion of the centre’s £60 million internal refurbishment programme which completed during the autumn, marking the end of a two-year programme which generated over 1,200 jobs, with over 40% of the workforce from within the Sheffield City Region.
Meadowhall received a resolution to grant planning consent for a £300 million extension earlier this year that will transform the centre’s leisure offering. The extension is set to integrate with the front of the existing centre featuring dining and entertaining options, a new cinema, café court, gym, open-air terrace and space for leisure, event and community use.
Mark Bruce continues: “As a centre we are already seeing a positive impact on performance as a result of the recent refurbishment and new retail line up. We are looking forward to a solid Christmas performance and another exciting year ahead as Meadowhall moves forward.”