beMatrix – one of Europe’s most renowned modular exhibition stand specialists – has appointed Yorkshire-based Leach as its preferred fabric graphics production partner for the UK.
The Belgian owned events giant launched the industry’s first customisable, reusable and tool-less frame system back in 1993. Almost 25 years later, the product has gone on to be sold via an international network spanning Europe, the USA and Asia.
But as the team prepared for further penetration of the UK market, they sought a reputable fabric graphics partner that could help bring their stands to life. The search stopped at Huddersfield-based Leach.
Commenting on the reasons behind the partnership, beMatrix’s UK Managing Director Antony Burton said:
“The build of exhibition stands is often fraught with stress, risk and cost, even for experienced contractors. This was the rationale for us creating our modular stand system. It is quick and easy to erect, not to mention adaptable and reusable. This longevity maximises stand builders’ return on investment, particularly when compared to the typical wooden stand structures that are usually disposed of after every event.
“But fabric graphics are still needed for every show, and, recognising that this is an incredibly specialist area of print production, we have always sought expert partners in this field. As we prepared for growth in the UK, Leach was clearly the perfect fit.”
The new collaboration means that stand builders can procure fabric graphics as high in quality as the frame system itself.
Expanding on the partnership, Richard Leach – managing director of the fourth generation family business – said:
“It is unfortunately widely acknowledged within the events industry that 50% of fabric graphic installations fail first time. Disappointing colour reproduction, damaged ink, poorly-sized fabrics and incorrect material choice are just some of the perceived risks. But it’s not the fabric graphics themselves that are to blame – these failings arise when they haven’t been produced properly.
“When executed professionally, on the other hand, such graphics provide a modern, seamless and crease-free solution, with unparalleled photographic quality and illumination capabilities. They’re also simple and cost-effective to transport, which adds to the ‘business case’.
“By working closely with beMatrix we can therefore ensure clients experience maximum ROI – rather than headaches – from the fabric graphic stands that their customers demand.”
Already a well-known name within the retail, exhibition and brand environments, Leach is targeting a 25% increase in fabric graphic production over the next 12 months.