KH Oriental and Bite UK join forces… champion healthy eating in Sheffield

Sheffield’s K H Oriental has joined forces with Yorkshire’s Bite UK to launch a healthy eating revolution. K H Oriental becomes the first retailer in Yorkshire to sell new Pure Bite snacks, to mark the launch of its new flagship store in Sheffield City Centre.

K H Oriental’s new flagship retail store has just opened in the city centre at Era Street, Boston Square. Part of a major new development, the new store boats a significantly larger and more modern retail store, with two floors of unrivalled selection of Chinese and international foods, the ground floor being a wholesale cash and carry for the catering customer or for those wishing to purchase in larger pack sizes, and the 1st floor, a retail supermarket and brand new restaurant.

K H Oriental supply food and equipment to the Chinese catering sector in South Yorkshire. The location of this new, exciting development is in the heart of Sheffield city centre, and forms a major part of the newly established China Town area of the city.
Liam Au-Yong, Group Chief Buyer for K H Oriental said; “I believe that our customers will love this new range of ‘free from’ snacks, as demand for products like these is growing, and particular in this area of Sheffield, with a large student population around us. Snacks that are full of flavour and healthier will be a winner with our customers”.

Jason Bull, MD, BiteUK said; “It’s wonderful to be part of such an exciting retail venture with K H Oriental. I am delighted to see Yorkshire businesses continue to lead development of both international foods and healthy snacking. It’s an exciting time for food businesses in Yorkshire.”

The new retail complex officially opened on Saturday 18th November with a full day of special attractions, including a spectacular Dragon dance parade. In Chinese culture, the Dragon represents wisdom, power and wealth. There will be special offers available on many products in the store throughout their launch week.

The full range of Pure Bite snacks is now available in store. The Pure Bite range are dairy free, gluten free, vegan, preservative free, high fibre, high protein, low salt, low sugar and low in calories. The products sit in between two trends – healthy free from snacking and convenient food to go.

Bite UK is the innovative retail arm from the stable of Eurostar Commodities, and with access to their unrivalled global sourcing network. It provides trust of the very best quality because their track record in sourcing the finest ingredients in small supply chains to ensure quality and provenance.