The Ivy excites guests with their brand-new app, The Ivy Premier Rewards App, supported by British rock and pop icon Sir Rod Stewart and his recently launched blended Scotch whisky, Wolfie’s. The Ivy App invites guests to luxuriate in a world of exquisite cuisines and exclusive rewards, making it a compelling offering for passionate food enthusiasts.
Based on their selected favourite site, guests will be introduced to the app designed around The Ivy Collection or The Ivy Asia, both offering the same benefits. With the new app, guests can earn points every time they dine at The Ivy Collection, The Ivy West Street, The Ivy Club, The Ivy Asia and Granary Square Brasserie, and use their earned points to pay further balances at the participating restaurants across the group, including private dining rooms.
The Ivy app offers two membership tiers, Green and Gold. Available to everyone, Green Membership enables guests to earn points equivalent to 5% of the total spend as well as double points and a sweet surprise on one reservation for the week prior to and following their birthday. For those guests who make a minimum of ten visits in a 12-month period, their membership will be automatically upgraded to a Gold Membership where benefits include those of a Green Member in addition to a pass to The Ivy Club for two people each year and access to priority reservation services.
In celebration of the launch of The Ivy App, Sir Rod Stewart, a loyal guest of The Ivy over the years, announces that The Ivy Collection is the first UK restaurant group to list Wolfie’s Whisky and has personally curated a collection of cocktails using this recently launched blended Scotch whisky.
“Enjoy a fabulous Wolfie’s Smash at The Ivy,” says Rod, speaking of his favourite special edition Wolfie’s cocktail. All available at The Ivy Collection restaurants, the three exclusive cocktails include the Wolfie’s Smash, made with lemon juice, pear syrup, 30&40 Double Jus and mint leaves; Wolfie’s Boulevardier, featuring Antica Formula, Cherry Heering and Campari; and Wolfie’s Highball, which features Wolfie’s Whisky topped up with grape and apricot soda and a dash of absinthe.
As a limited-time launch offer from 20th September until 4th October 2023, Ivy App users can order a sensation dish of Robata grilled rump steak with wild mushroom sauce, truffle and Parmesan chips at a special price of £14.95 and earn double points. The offer is available at The Ivy Collection restaurants excluding The Ivy Dawson Street Dublin and The Ivy West
Street.
In addition, guests who have downloaded the new Ivy App from 20th September until 21st December 2023 will be automatically entered into a lucky draw and have a chance to win an exclusive dining experience for 10 people in one of the private dining rooms of The Ivy Collection, The Ivy West Street, The Ivy Asia and Granary Square Brasserie before 30 April 2024.
Laura Mills, managing director of The Ivy Collection, comments “Here at The Ivy, we've always strived to exceed our guests' expectations, and we’re so excited to introduce The Ivy Premier Rewards App, designed with you in mind. It's not just an app; it's an invitation to an elevated dining experience through exclusive rewards and seamless reservations. Join us as we take the next step in our culinary journey together."
The Ivy Premier Rewards App is now available to download for free on both iOS and Android devices.
