The north is currently undergoing mass investment, and many businesses are trying to enhance themselves and grow. If you are a northern business leader, you may be wondering how this can be achieved. Continue reading to find out how you can help enhance your business up north.
Sign Your Staff Up For Coaching
One of the first things you should do is look internally within your business. There's likely a lot you can do to motivate your team and help them become more productive. You may be able to make this happen by signing your staff up for coaching. There are various types of coaching available.
Your northern team may benefit from coaching and mentoring. Career coaching can help you identify what your team want from their career and help you find ways to improve their day-to-day operations. You can do this internally or outsource the coaching to a company that specialises in this.
Engage With Local SEO
You may be able to enhance your northern business and take it to new levels by attracting more focused customers to your business. This means trying to bring more customers to your website who are actually interested in the business. This can be achieved through an SEO campaign. You will still need a digital SEO campaign if you are mainly a physical-based business somewhere up north.
An SEO campaign can help you attract more relevant potential customers. You can utilise location-based keywords and make your website more accessible to potential customers. For example, if you are based in Manchester, you will want Manchester as a keyword in your campaign so that customers from this area are more likely to find you.
You should ensure you are working with a local SEO business that fully understands your targeted area and the north in general. Candidsky is one of the SEO companies in Manchester that could enhance your business. You can work with them to build up the organic traffic coming to your website and hopefully achieve a few more sales. This will be a great way to enhance your northern business.
Look For Northern-Based Funding
It's worth knowing that there are various funding opportunities for northern-based businesses. There will also be specific funding and investment opportunities for certain areas of the north. For example, there may be Leeds-specific grants or Liverpool ones.
Depending on where your business is based, you should search around to see what sort of funding opportunity exists. Through their Northern Powerhouse vision, the government is pushing investment in the north. As such, there are investment opportunities such as the Northern Powerhouse Investment Fund. The European Regional Development Fund supports this. This aims to reduce the north/south divide and create economic prosperity across the north.
Your Northern-based business will likely benefit from key funding such as this. You may have to make it clear what you are planning on spending the money on, and you may have to complete regular funding reports to make this clear. It will all depend on what sort of funding you have sourced. This funding should be able to enhance your business if invested in the right way.
